MAGATA comes from the Mediterranean, closer to nature, the sea and the sky. It is a succession of puzzle pieces starting with my grandmother Agata and our shared and strong passion for textiles and colour. A medium for expression, fun, and magic.

Agata

Magata muse and endless source of inspiration.

The Story

My grandmother was unquestionably stylish, dressing elegantly like it was the most natural thing on Earth.
I never saw her leaving the house without heels and makeup, even when she was in her nineties. I can easily say that the most I know about fashion – the history, the various properties of textiles, as well as what to wear and how to wear it – comes from her.

Whenever she wanted something added to her wardrobe, she would take me with her to the seamstress’ boutique – a place that almost doesn’t exist anymore. We’d enter, sit in a magical living room – often with other women – and instantly be offered a tea. With the tea came the talking, and only afterwards, once everything was spoken about, could the measuring and styling begin. I remember entire afternoons spent like this, watching this ritual with wide eyes.

It was through these sessions that Agata taught me the value of craft. Pieces that are dreamed up and designed with a person in mind can be cherished forever, with their owner aware of how they are made, with what, and by whom. The care that has gone into them is implicit, and they won’t be forgotten or wasted. For my grandmother, it was always quality over quantity.

The idea for MAGATA came to me in 2021 whilst I was in the Mediterranean, closer to the sea and the sky. I had been working as a designer in the fashion industry for the last five years, and become increasingly concerned with its throwaway culture and the low standards of quality. I was feeling blue and confused about the environment I was working in, so I decided to take a break from everything and reflect on my next step. By the sea, I gathered my childhood memories and beliefs, and started drawing pieces while realising that I wanted to begin my own venture: to create slow design – influenced by my love for nature, culture and travelling – and closer to my roots.

"I wanted to re-connect to this incredibly inspiring woman, but also – in my memories – liberate her from perfectness, from that time when women should only wear what they were expected to, whether they felt comfortable in it or not. I believe that fashion can be sustainable only if we are also mindful of the way we wear our personal belongings: how these should adapt to us, letting our spirit at liberty to express, instead of the opposite.
MY WOMEN SHALL BE FREE AND AT EASE."

From that moment on Project Magata creates effortless pieces with elevated yet comfortable shapes, made using only healthy fibres for the skin and the environment. In this way, I preserve the ideas that Agata herself gave me; locally made, by hand, and with care.

Love,
Marina

P.s. in case you are asking yourself, in Sicilian dialect, MAGATA means "enchanted" and it is also a blend of my name – Marina – and my grandmother's Agata. It's a reminder for everyone to follow our roots, our femininity, memories, and magic.

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