Focusing on natural tones we’ve discovered is that white goes beyond the absence of colour.


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Colours are indeed more than just visual sensations; they hold power over our emotions and even our inspiration or productivity.

By absorbing or reflecting light, colours can elicit different responses from our minds and bodies. Imagine the warm and inviting feeling of a bright yellow, compared to the cool and calming effect of deep blue.

And, while certain bold colours may interfere with our moods, others can stimulate our senses and ignite our creativity.

Next time you choose an outfit, consider the power of colours and how they can reflect or absorb the energy around you.


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In particular, the various shades of white found in nature go beyond their visual appeal. White holds a special energy that impacts our thoughts, the way we feel, and how we act.

By reflecting all wavelengths of light and colours, wearing white reflects the energies around us, protecting us from negative influences, while allowing us to expand our sphere of energy and keep our aura pure.

As the traditional teaching goes, "If you're having a bad day, take a cold shower and put on all white."


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Wearing white also requires us to be more mindful of what we do and our surroundings. Any stains or dirt will quickly be visible!
This mindfulness can translate into increased self-awareness as we become more conscious of our actions.

The simplicity of white clothing also helps others see us for who we are beyond our fashion choices, making it easier for them to connect with our true essence.

In a world where we are constantly bombarded by distractions and noise, we believe that wearing white allows us to reconnect with our authentic selves, finding a sense of peace in our surroundings.