MAGATA approaches sustainability as a matter of balance and wellness between our body, our mind, and our environment.
We believe that fashion can play a positive role in restoring our connection to the natural elements, helping us embrace climate awareness and understand what we can do for a healthier planet and a healthier life for ourselves.
We hope that through wearing our garments, you will able to explore this connection once more and reflect on its possible futures.
A COLOR CHART DEFINED BY NATURE
The same way we do not want heavy metals or toxins in our food and cosmetics, we also don’t want them to touch our clothes. Our dyes spring from mineral natural earths of ancient Italian volcanic origin to play across our palette - revealing playful variations in the elemental beauty of the natural cloth.
A GENTLE TOUCH FOR THE SKIN
Textiles are our second skin, which is our largest organ and our second most absorbing one, it breathes in our immediate environment. In other words: what we wear matters.
Natural fibers like organic cotton, linen and wool, are soft and gentle, breathing and adapting to our bodies. They protect us from allergies, absorb moisture, keeping us cool in the summer and warm in the winter.
Not only that, by wearing them, our sense of touch restores our sense of connection to our environment, the materials bringing us closer to the natural elements they were crafted from.
* We privilege the use of natural dead-stock fabric.
WE KNOW OUR PEOPLE
Our materials are sourced in Italy and crafted by local weavers, dyers, and tailors. This reduces distances and CO emissions, and allows us to be part in every step of the creative process from start to finish. We work with small family-owned workshops, promoting the heritage of local artisans, to make one-of-a-kind pieces.
PRODUCE & BUY ONLY WHAT YOU NEED
Magata pieces are designed with longevity in mind. Stepping away from collections and seasons, we are welcoming a model where pieces are made to be worn season after season. This means that we will only produce what is needed and will be sold, nothing wasted. A welcome change to mass production, and encouraging a slower approach to life.
WE ALL DRINK THE SAME WATER
We take great care to ensure minimal usage of ground water and a safe management of industrial waste when dyeing and finishing fabric. Our textile partner in Italy and their facilities recycle over 80% of the water used, under ISO9001 protocols.
We ship to you in recyclable and compostable packaging. We use uncoated paper that is FSC certified, made from 40% recycled pulp and 25% leather residues from the fashion industry.
Produced using 100% green energy.
MAGATA hats and bags come with a natural cotton dust bag made of dead-stock fabric, to protect your piece when it's stored and very useful when travelling.
Each clothing item is wrapped in a 100% recyclable and FSC certified paper bag.